Supermodel backs Logan
LOGAN’S most famous fashionista has pledged her support for her old hometown, agreeing to be part of the new city image advertising campaign.
International supermodel Catherine McNeil will feature in ads as part of a Logan City Council $120,000 blitz to promote Logan.
McNeil will join other famous Logan identities such as singer Darren Hayes and Olympic gold medallist Steven Bradbury.
The campaign’s official aim is to improve the perception of the city and attract business investment by highlighting its unique characteristics in contrast with neighbouring cities.
The $120,000 budget will be spent on billboards, television, print, radio and cinema advertising.
The campaign will start in February and run for three months and will be launched at a function at the Logan Art Gallery.
The theme of the city image campaign will be “Who Knew’’ structured around little known facts about people and places within the city.
Mayor Pam Parker said the campaign was a great opportunity to showcase the positive efforts being made to strengthen the image of the city.
A council spokeswoman confirmed McNeil would be involved in the campaign, but would not specify what aspect she would be involved in as the details were not finalised.
